Angelina Bakery-
Times Square Flagship Launch Animation
Directed and 3D animated in collaboration with the Flexion Productions team, this large scale billboard animation was created for the Valentine’s Day launch of Angelina Bakery’s Times Square flagship location.
Designed as a naked-eye 3D experience, the project transforms the streets of Times Square into an immersive moment, inviting the public into a world of indulgence, warmth, and playful romance.
Angelina Bakery’s signature offerings :
cream puffs, croissants, ice cream, coffee, and pizza come to life through exaggerated scale, depth, and motion, appearing to extend beyond the screen and into physical space.
The animation culminates in Valentine’s Day wishes, turning the billboard into a shared urban celebration and blurring the boundary between digital spectacle and real-world experience in the heart of New York City.