Retail LED Screens

This campaign constructs a speculative, golden version of New York City, a fictional urban landscape where cosmetic products become architecture. Beauty objects are enlarged beyond human scale, reshaping the skyline into a city built from form, surface, and light.

Created for large-format retail LED screens, the animation emphasizes spatial storytelling, material realism, and visual rhythm. Reflective gold textures, cinematic lighting, and controlled motion transform the environment into a living system rather than a static scene.

The result is a holiday world that blends commerce with imagination, positioning cosmetics not as products, but as cultural monuments within a futuristic visual narrative.