I directed and developed this project, using sculptural 3D design and controlled motion to reinterpret the symbolism of the Year of the Snake. The campaign opens with a snake gliding through the scene as a visual hook: slow, fluid, and intentionally restrained. Establishing a mysterious, ceremonial tone from the first frame.

Created for MAC Cosmetics’ Lunar New Year commercial and social media assets, the work balances cultural storytelling with modern visual precision across platforms.